Re-branding the Comet Research Group
The Comet Research Group (CRG) has evolved quite a lot over the last two decades, from our early days as an informal collaboration between scientists to our role today as part of an official non-profit and a global leader in comet impact study. Leagues of scientists, volunteers, and donors gave of their personal time and treasure to help us get here, and to all of them we say, “thank you, thank you, thank you!”. We would not and could not have done it without you.
This fall, CRG will evolve once more, as we launch our first-ever crowdfunding campaign to underwrite The Sunken Crater Expedition slated for early next year. This campaign will also seed support for two additional expeditions in the second half of 2017.
To prepare for this campaign and to facilitate our mission more broadly, we enlisted SkyBound Marketing to make the Comet Research Group and our work more accessible. Over four weeks SkyBound established a new logo and brand standard for CRG, created additional messaging to help us reach beyond our typical circle of scientists and data geeks, and built for us a new website and social media pages so that we can share our work more broadly and better facilitate public dialog about our findings.
Please take a look around the site. We hope you like what you see!